If you’re feeling confused and stuck trying to start your brand, it’s not because the colours of your brand aren’t just right. You probably don’t have a clear enough brand strategy as a foundation for marketing and growing your business.
“Most business owners start with the design because it’s more fun to focus on the pretty stuff. But here’s some tough love: You can’t market anything well until you know what it is you’re trying to market and to whom. “ Paula Cannon, Pen to Peg
By defining this foundational strategy for your business, you will be able to better understand and communicate your message to the right person.
You’ll have a guide for the rest of your business growth, marketing, and decisions that will keep you on track instead of wavering inconsistently once you define these things.
Creating brand clarity means that you understand that you cannot be the solution for everyone’s needs. You need to establish what your superpowers are and identify the perfect target audience that they support.
By creating a specific niche for yourself and your business you are better able to deliver more strategic powerful messages, show up with intention and offer timely solutions to your prospective clients’ needs.
That is what is going to keep your customer coming back for more and referring you to others.
